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DATO NADZMI SALLEH- PROTON CHAIRMAN

DATO NADZMI MOHD SALLEH- PROTON CHAIRMAN

I am 12 years old… my age as a Proton dealer. It has been 12 years since I run my Proton dealership. I have been a member of the Proton Edar Dealers Association Malaysia (PEDA) since inception and was elected Deputy President for the past few terms. I was the 76th dealer that was appointed previously under USPD (or now known as Proton Edar) in 1997. The total dealer’s network idiotically grew to more than 400 dealers and now reduced to less than 300 and still decreasing.

I received an email from PEDA President as I was still recovering from the new year late night celebration notifying the committee members of his leave from the President’s office. PEDA President who operated his dealership for the past 14 years had surrendered his dealership and is taking leave as the president. Business cycle for Proton dealers has never been easy. Never since the 1998 recession… and now, we are faced with another recession. We swam through unfair competition of under-declared imported cars and public criticism against Proton but most detrimental effect was the internal policy introduced and implemented by past Proton management themselves unto the dealers: The appointment-spree of hundreds of dealers to chronies in a deteriorating market share and in the absence of sellable variance to excite the market. More than 100 additional dealers were appointed by Tengku Mahaleel management in anticipation of terminating EON. A political move that destroyed the dealers network and PEDA President became one of the 100s of casualties thusfar.

Under the PEDA constitution, the President post is left vacant when the dealership was surrendered and the deputy president will resume as the Acting President. I led my 15 committee members as the Acting President to officially meet the Proton new Chairman Yg Bhg Dato Nadzmi Salleh yesterday.

The meeting with Proton Chairman was at his request. We eagerly await the Chairman arrival at the Proton Board room while chatting Proton MD Dato Syed Zainal Abidin, Proton Edar CEO En Shukor Ibrahim and Proton Edar General Manager Sidik Abdul Hamid. Dato Nadzmi enters the Board room with his usual enthusiast. We saw immediately the passion of an entrepreneur at the driver’s seat.

In my opening speech to the Chairman, I conveyed my awkwardness in being the spokesman as PEDA Acting President which was inevitable when the President had ceased to be a dealer. I reiterate, the president as one of the hundreds of casualties of Proton incompetent policy as earlier mentioned. PEDA is duty bound by constitution to our members and advocate strongly for nurturing and rehabilitating the dealers as opposed to any downsizing.

Although I could not disclosed the details of the meeting, I mentioned as my closing statement, in my 12 years tenure as a Proton dealer as well as a member and now Acting President of PEDA, Dato Nadzmi is the first and ONLY Chairman that called upon PEDA, EDAM within less than a month of being appointed as Proton Chairman. This is also the first meeting in the history of PEDA that was chaired by Proton Chairman with the attendance of Proton Managing Director, Proton Edar Chief Executive Officer and General manager simultaneously.

PEDA has a good working relationship and has always been in constant regular discussion with Proton MD and Proton Edar CEO. Dato Nadzmi pro-active initiative and approach to understand issue pertaining to the network signals a fresh and energize start for the New Year and in anticipation of the recession.

This meeting attended by the prime movers of Proton, Dato Nadzmi (Proton Chairman), Dato Syed Zainal Abidin (Proton MD), Shukor Ibrahim (PESB CEO), Sidik Abdul Hamid (PESB GM) and PEDA full committee is also a signal of GREAT TEAMWORK to weather ahead of recession. This show of solidarity will strengthen Proton to re-gained its market share and become the industry leader.

There is only one mission from the great teamwork… the public. Without the recognition from the public, we will still fail. The teamwork mission now is to give Proton sense of belonging back to the public. The public is indeed our one and only employer.

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