COUNTDOWN TO 14TH GENERAL ELECTION ELECTION
Should Malaysia Liberalise Its Automotive Industry After 30 Years of Protectionism?
Should Malaysia Liberalise Its Automotive Industry After 30 Years of Protectionism?
This question is both timely and complex. For three decades, Malaysia has maintained protectionist policies to nurture its automotive sector, particularly in support of national car projects. The debate now is whether the industry is ready to stand on its own or whether strategic protection remains necessary.
Interestingly, protectionism is not unique to Malaysia. The United States, despite being home to some of the world’s largest automakers, is currently reintroducing protectionist policies to safeguard its automotive and electric vehicle industries against global competition. Similarly, China has sustained protective measures for more than 62 years, ensuring that its domestic automotive sector remains competitive and strategically important.
The key consideration, therefore, is not simply whether Malaysia should liberalise, but how and when liberalisation should take place. A nuanced approach is needed to balance global competitiveness, industrial sustainability, and national interest.
I CHAIRED MY LAST PEDA AGM AS THE PRESIDENT
PEDA WELCOMES ABDUL RASHID MUSA, PROTON EDAR 13TH CHIEF EXECUTIVE OFFICER
PROTON EDAR DEALERS CONFERENCE 2016: REFORMASI
PEDA FIRST ENGAGEMENT WITH NEW PROTON CHIEFTAINS
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KERETA PROTON TETAP MENDAPAT SAMBUTAN
“Jualan kereta Proton sebenarnya masih laris. Model Iriz, Preve, Exora dan Persona terutamanya, masih menjadi pilihan ramai walaupun Proton diselubungi isu negatif pada masa ini,’’ kata Presidennya, Armin Barniaz Pahamin kepada Utusan Malaysia di sini hari ini.
Malah kata beliau, jualan dijangka rancak dengan pelancaran tiga lagi model baharu Proton termasuk Proton Perdana yang gambarnya sudah tersebar meluas di dalam Internet.
Bagaimanapun ujar beliau, pihaknya berdepan masalah iaitu bekalan kereta yang rendah dan polisi dalaman yang pelbagai sehingga mengakibatkan jualan kereta terbantut.
“Jualan kereta semakin teruk disebabkan oleh tiga perkara iaitu dasar-dasar Proton Edar yang lebih ketat telah membantutkan usaha pengedar untuk menjual kereta; bekalan kereta yang perlahan dan tidak ada bekalan tepat iaitu model atau warna yang dipilih pembeli,’’ ujarnya.
Semasa zaman kegemilangan Proton katanya, pengurus dan pengurus besar boleh membuat keputusan yang membabitkan jualan kereta asalkan jualan laris.
“Keputusan boleh dibuat semasa mesyuarat PEDA dengan pengurusan tengah. Sekarang GM dan CEO pun tidak ada kuasa. Kena jawatankuasa yang bersidang mungkin sekali sebulan yang putuskan. Apabila jawatankuasa bersidang, dan telah mendapat kelulusan, pasaran telah pun dah berubah,’’ katanya.
LOTUS AND MV AGUSTA WAS NOT A MISTAKE.
Proton's journey has always been in that direction, Perodua which was also Tun Mahathir's project that was approved by cabinet in 1992 was given the same mandate as Proton. This was clearly stated in Tun Mahathir's speech as the Prime Minister then, when he launched Perodua manufacturing plant in Rawang; 2 years after the cabinet approves the 2nd national car project. Tun Mahathir's speech can be read at HERE.
With both Proton and Perodua non-competing in different category, there were sufficient sales volume for both companies to slowly acquire technology and engineering capability to achieve the government's vision and objective. With the proceeds received from those sales, Proton reinvested by acquiring technology through Lotus and MV Augusta and build its RM1.8 billion Tanjung Malim plant.
Proton acquired Lotus in October 1996, a year before we were hit with the worst recession in 1997 which halted whatever plan Proton had for Lotus. When the economy recovers, Lotus engineering has been part of Proton cars ride & handling but not many had driven the lotus to actually feel it in Proton. The Lotus engineering too is the catalyst behind the new engine nicknamed Volcano that was recently launched in January this year. (More information at HERE). Lotus was acquired for its engineering capabilities as well as support and it has contributed to the development of Proton cars. Whether Proton did have a turn around plan for Lotus cars itself remain unknown when the architect of its acquisition, Tan Sri Yahya Ahmad died of helicopter crash (more information at HERE).
KHAZANAH NASIONAL TO BE BLAMED FOR PROTON'S DOWNFALL
3. Dato Mohammed Azlan Hashim succeeded in removing Tengku Mahaleel when his predecessor, also a Khazanah Nasional appointee Dato Abu Hasan Kendut had failed. When Tengku Mahaleel was removed, he left Proton with RM4b in cash reserves.
NORZAHID MOHD ZAHUDI - PROTON EDAR NEW CHIEF EXECUTIVE OFFICER
LAUNCHING OF PROTON IRIZ
I attended the Iriz grand launching at PROTON TANJUNG MALIM. The Iriz was also launched at all Proton Edar Showroom nationwide simultaneously. The Iriz launching and the unveiling was impressive but what was even more heartfelt was the opening speech by YABhg Tun Dr Mahathir Mohamad, our former Prime Minister and currently the Chairman of PROTON. Speaking without any text, Tun Dr Mahathir Mohamad touches if not hypnotized the audience with his every words. It shows how pro-active he is with whatever he does. I am always inspired whenever I hear his speech. Malaysia has come a long way from only importing cars, to assembly and localization and now, being able to produce from drawing board to manufacturing the entire car in Malaysia, by Malaysians, for Malaysians with a global quality and safety standard. I am proud to be part of Proton eco system.GOTONG ROYONG AT PROTON EDAR PUTRAJAYA IN PREPARATION FOR THE IRIZ
THE BIRTH OF PROTON SUPRIMA S
for the premium.
OFFICIAL LAUNCHING OF POS LAJU AUTHORISED MASTER AGENT
| Left: Siaw Siew Bee, Dato Carol Chan Choy Lin, Dato Lukman Ibrahim, Armin Baniaz Pahamin, Lee Lick Sai |
Beside the new Proton Saga SV, there is now another reason to visit Proton Edar showroom.. Proton Edar is now the authorised Master Agent for Pos Laju. The idea for this synergistic venture was mooted, realized and launched by Tan Sri Mohd Khamil bin Jamil, DRB-HICOM Group Managing Director and also Proton Holdings Berhad Executive Chairman. He was accompanied by DRB-Hicom senior management namely Dato Abdul Harith Abdullah, Dato' Chan Choy Lin and Dato Mohamed Hazlan Mohamed Hussein. Also present at the event were Datuk Lukman Ibrahim, Proton Holding Deputy Chief Executive Officer, Hisham Othman, Taha Bujang, Salawati, Badrul , Francis and a batallion full of Pos Laju senior management team.
The event began with a recital of doa selamat and an opening speech by Hisham Othman, Proton Edar Chief Executive Officer.
A representative from Pos Laju read on behalf of Pos Laju's Group Chief Executive Officer, his speech and followed by the launching and signing of plaque by Tan Sri Mohd Khamil Jamil.
We are pleased and is happy to learn that 51 dealers from Proton Edar dealers network were selected to be the authorised centre for Pos Laju as a second phase of the collaboration plan.
During this challenging moment facing the automotive industry, Proton dealer's network stand united with Proton and DRB-Hicom to ensure the national car project is not only successful but became the pride of all Malaysian.
Snapshots at the event (Click on picture to enlarge).
NAMA SIAPA HEBAT...
The details of the contest is as follows:
Date: 25 June 2013 to 25 July 2013.
Eligibility: Age 12 and above.
Terms & Conditions in a nutshell:
1) Can submit as many names as possible (but separate form
2) Can submit ONLINE at HERE.
3) Submit by POS (must use 60 sen stamp) by printing the form at HERE.
4) The proposed name MUST BE IN MALAY LANGUAGE.
The event was held at the Proton Edar Center of Excellence and launched by Proton Holding Executive Chairman, Tan Sri Mohd Khamil Jamil. Since Tan Sri Khamil took over the helm as the Executive Chairman, he has been actively involved in every activity launched by Proton Edar and had regular engagement with PEDA and the network.
THE LAUNCHING OF THE FIRST ASEAN NCAP PASSED AND APPROVED PROTON VARIANT
The much awaited Proton's latest variance will be launched this morning!! What is new with the new variant?
Yes!! Safety feature!!! Twin airbags!! and a 3 Star ASEAN New Car Assessment Program (NCAP) crash test passed and approved!! The new variance, packed with the best of safety features in its class is expected to be priced lower as a result of detailed value analysis and engineering.
To view the model, visit us at No. 1, Jalan Diplomatik 2/2, Precint 15, 62050 Putrajaya. Telephone: 03-8811013. For direction, see map below:
View Larger Map
PROTON NETWORK CONVENTION 2013/14
| Left: Liew Vee Lee, Lee Lik Sai, Taha, Rashid Musa, Armin Baniaz Pahamin, Hisham Othman, Datuk Yahya Jaafar, Siaw Siew Bee, Jeff Lim, Dato Isa Indot |
The session that saw almost a 100% attendance with only 2 days notice given, began as early as 8am and was a much needed gathering given the disappointing overall sales in May. When the network expected Tan Sri Khamil to throw some if not many punches for the dismay sales, he remained calm and cool and seemed to understand the predicament we faced. In fact, he addresses various critical issues that is pertinent to the survivability of the network.
MALAYSIA MINISTRY OF AUTOMOTIVE?
Naturally, we support Datuk Syed Mohamad Syed Murtaza, DRB-HICOM Berhad Chairman proposal for the government to establish a new Ministry for the Automotive Sector. See below, extract from Business Times dated 31 May 2013. The actual article is available at HERE.
Call for automotive sector ministry
Syed Mohamad said automotive is one of the few industries that can help Malaysia meet its vision to be a developed nation by 2020.
"We have a ministry to take charge of tourism. There is one for education and health," Syed Mohamad, who was former managing director of Armstrong Auto Parts Sdn Bhd and Armstrong Cycle Parts Sdn Bhd said.
"Should we not seriously consider having a ministry of automotive industry?" he asked.
PROTON PREVE!!
For discounts...
AUTOMOTIVE MANUFACTURER "GULUNG TIKAR"
FACTS: Although PROTON is now under private entity but it is still a national car and is still driven as a national project and is a major source of income to our Country. With the opposition and the public pressing against national cars and crying for the liberalization in car pricing PROTON may follow Ford's footstep soon and leave thousands unemployed.














