This year's convention was a bit unusual. It was held towards the year end compared to last year where the convention was held earlier in April 2010. PROTON Edar Chief Executive Officer Ahmad Suhaimi Mohamed Anuar was the first speaker. PEDA had a good and fruitful first meeting and discussion with Suhaimi last month in November. Suhaimi was sensitive and understood the predicament of the dealers which was very important to PEDA given that the dealers network dominated almost 80% of PROTON domestic car sales. PEDA outlined a series of historical issues that requires urgent attention and Suhaimi assured those issues will be addressed in due course. During the convention, Suhaimi reiterated the need for all sales advisors to be productive and for dealers to only maintain a minimal number of Sales Advisers. Soon all Sales Advisers must be vetted and approved by PESB before any recruitment by the dealer. This is important to ensure the network employed only the committed and dedicated Sales personnel.
Armin Baniaz Pahamin (PEDA President), Dato Sri Syed Zainal Abidin (PROTON MD), Ahmad Suhaimi (PESB CEO)
Dato Nik Izani, Razak Aziz, Armin Baniaz Pahamin
|Sidik Hamid, PROTON EDAR General Manager|
Before the convention ended, Syed Zainal himself unveiled and explained the next model launching to the network. He insisted to see for himself, the expression and feedback from the network when they first see his baby. The day ended with a good outlook for the year 2012.