Last year, while I was in Cambodia for a different project, there was a discussion and proposal to re-badge and assemble Proton stable of cars as a Cambodia national car but Cambodia being a left hand drive, PROTON (previous management) mentioned that they were not interested until PROTON plant in China is completed (for the left hand drive market). Recently, a UK based automotive company, BWI Group signed a USD$2 billion Joint Venture to build a factory and manufacture Cambodia's own cars as a Cambodia National vehicle within the next three years.
I do not know if this was a lost to PROTON or otherwise but from the projected sales (by the signed JV Co) of 300,000 cars to be sold for domestic market, within ASEAN and globally... It should either be a market to be reckon with or probably an unrealistic projection? especially with a current demand of only 3,000 cars sold in Cambodia domestic car market according to Ford.
The Joint Venture was between The Kingdom of Cambodia, a Government-Link-Company ACICA Group (click HERE for details) and UK-based automotive company BWI Group (click HERE for further details). ACICA Board of Director was represented by 50% Malaysian but non were from the automotive industry (For details of ACICA Board of Directors, click HERE).
I do not know if this was a lost to PROTON or otherwise but from the projected sales (by the signed JV Co) of 300,000 cars to be sold for domestic market, within ASEAN and globally... It should either be a market to be reckon with or probably an unrealistic projection? especially with a current demand of only 3,000 cars sold in Cambodia domestic car market according to Ford.
The Joint Venture was between The Kingdom of Cambodia, a Government-Link-Company ACICA Group (click HERE for details) and UK-based automotive company BWI Group (click HERE for further details). ACICA Board of Director was represented by 50% Malaysian but non were from the automotive industry (For details of ACICA Board of Directors, click HERE).