12 APRIL 2010, One World Hotel. Proton Edar held its annual dealer's convention attended to by all Proton Edar dealers and sales branches throughout Malaysia (including East Malaysia). Guests arrived as early as 7am to avoid the morning horrendous traffic.
Last year, Proton's sales increased by more than 10,000 units despite the recession. For the first time in my 13 years as a dealer, there were no car-dumping to dealers when Proton Edar Financial Year ended end of last month. So if anybody were to ask me how Proton performs? I will ask them to interpret that statement themselves.
There were three other speakers by Kamsani Ahmad, Zahari Hussein and a German quality director. All details were sensitive but rest assure, Malaysia is in for a head-turning event.
There were no entertainment, No music, no dancing, no jumping, no free T'shirt, no free cap and no complimentary gift except for one RM2 Proton PEN.. as in pen that we use to write.
Once, dealers convention was all about appreciating the dealers with some joget, dancing and stand-up comedian but now, dealers convention was all about speeches and scolding. Once, Dealers convention was all marketing and branding Proton with Proton Tshirts, caps, business card holders etc.... now we get RM2 pen which we seldom use with the advancement of Blackberry, Internet and computers.
After lunch, it was time for PEDA 11th ANNUAL GENERAL MEETING..
PEDA Vice-President Abu Lais and Secretary General Jeff Lim Si Heong took the registration of attendance to ensure sufficient quorum for the AGM to convene. The quorum was more than enough and our meeting convened.
PEDA committee members. from left: Mr SB Siaw, Malkeet Singh, Fadzil, Adam Khan Omar Khan (Hon Treasurer), Lee Lick Sai (Vice-President), Jeff Lim Si Heong (Secretary General), Armin Baniaz Pahamin (President), Dato Yahya Jaafar (Deputy President), Abu Lais Walli Mohamed (Vice-President), Jafry Samaaf, Mohd Jasmin Ismail, Fathul Rahman.
After all the speeches by other speakers........... it was time for my speech as PEDA President. When I was the Deputy President, I receive many complains from the dealers when the president then spoke in English... Some were very blunt that PEDA as an association that gathered all the dealers in Malaysia should be more member-friendly and converse in our mother tongue language Bahasa Malaysia. Now that I am the President, I have to listen to members demand.. and the whole week was spent translating and rehearsing my English speech into bahasa malaysia. Being a kelantanese that seldom converse in proper Bahasa Malaysia .. I have to also learn the correct pronunciation of certain words.
My speech is very important and I wanted everybody to understand and of course.. I cannot divulge whatever that was said here.
Despite not having any entertainment and a whole day of speeches and speeches. The convention ended with a strong message... PEDA AGM ended with an amendments to the Constitution that adopted Internal-Online-Web www.proton-dealers.com as a formal form of communication between members.
Now.............. let us stand united and strong to make Proton, Malaysia's No 1 choice!!