Kuala Lumpur. "Proton
Edar Dealers Association Malaysia (PEDA) extend our network's support to DRB-HICOM and congratulate the conglomerate for winning the bid to acquire Khazanah Nasional's 42.7% stake in PROTON Holdings", said President Armin Baniaz Pahamin
The dealer's network look forward to working closer with the new owner and understand the need for PROTON to have fresh capital injection to be competitive especially nearing the liberalization of auto market. Unlike our rival, whose vehicle make and model has achieved its economics of scale in its homeland abroad before being introduced in Malaysia, PROTON's bread-winner is in our homeland Malaysia. PROTON's volume with its own-born model in Malaysia's small population could not attained a sizable economies of scale.
1. DRB_HICOM as a new owner with a stronger cashflow would enable PROTON to introduce newer models more regularly and to be more aggressive in export. PROTON current financial capability can only allow one model to be introduced annually and once introduced, the model stayed in the market longer than that of the competitor to re-gained its return on investment.
The dealer's network look forward to working closer with the new owner and understand the need for PROTON to have fresh capital injection to be competitive especially nearing the liberalization of auto market. Unlike our rival, whose vehicle make and model has achieved its economics of scale in its homeland abroad before being introduced in Malaysia, PROTON's bread-winner is in our homeland Malaysia. PROTON's volume with its own-born model in Malaysia's small population could not attained a sizable economies of scale.
1. DRB_HICOM as a new owner with a stronger cashflow would enable PROTON to introduce newer models more regularly and to be more aggressive in export. PROTON current financial capability can only allow one model to be introduced annually and once introduced, the model stayed in the market longer than that of the competitor to re-gained its return on investment.